SEARCH ENGINE MARKETING (SEM)

COURSE 
OVERVIEW

Search Engine Marketing involves promoting your brand’s presence through paid advertising via search engines. This Search Engine Marketing certification training course includes detailed study of PPC, Google AdWords, building paid advertising campaigns, tracking, optimizing and remarketing. You will gain hands-on experience through live projects to understand the requirements of the industry.

ABOUT 
COURSE

In today’s digital driven economy, It is important for each and every organisation to have a digital presence. Google AdWords is the biggest ads platform on the Internet in order to reach out to your target audience. Most of the organisations are already on the Google AdWords platform and a lot of organisations will get on this soon. ORM All this creates huge opportunities for professionals who are having the right training in PPC and have earned the Google AdWords Certification in orm. This training will prepare student  to take up top jobs in the Search Engine Marketing domain.

SEM FOR 
LOCAL BUSINESSES

This means you can target people by regions, ZIP codes, or even custom neighborhoods.

You could even create campaigns to bid higher in different locations during certain times of the day.

  • Can gain visibility and traffic quickly
  • Only pay for clicks you receive
  • Ad Extensions – ability to display phone numbers, address, prices, etc.
  • Ability to micro-target users
COURSE  
CONTENT
  • Introduction to Search Engine Marketing
  • Various aspects of the Google AdWords program
  • Choosing the right keywords for advertising campaign
  • Various keyword match types and its significance
  • Familiarizing with the PPC auction model
  • Setting up the ad campaign and the right pricing
  • Structuring the campaign based on various conversion factors
  • Analyzing the performance with the right metrics
  • Creating dynamic ads and split test campaigns
  • Google Display Network and video ad campaigns
CAREER 
OPPORTUNITIES
  • SEM Specialist analyzes
  • Digital Marketing Analyst
  • Social Media Expert
  • Web Marketing Advisor
  • Internet Marketing Consultant
  • Online Marketing Manager
  • Web Marketing Analyst
  • Online Marketing Executive
COURSE 
FEATURES
  • Work on Live projects
  • 60% theory and 40% practicals
  • Get 100% job assistance till you land a job
  • Free WI-FI
  • Get assistance in certification programs
  • Learn from industry experts.
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